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STRATEGY / IDENTITY / UX / EVENTS / RESEARCH
This school project is aimed at identifying and solving an interesting problem within graphic design capability. To answer the question: “How could people watch less TV?” I researched why people enjoy watching TV so much, and dug deep to see how excessive TV consumption could adversely impact living a good life. In the end, I came to the conclusion that people generally could live a more fulfilled life by watching less TV.
I designed a brand logo that was based on screen light projection; a marathon event where people can dress up as their favorite characters; an APP which helps people to find fun challenges when they get bored and want to settle down with TV and a website that comes with all sorts of 30-day challenges for people to socially engage and work on their personal growth by using the time normally spent watching TV.
— 2016 Spring —